Biggest Public Cash Domain Sale Ever Reported & Year's Highest Non .Com Sale Headline This Week's Chart

Biggest Public Cash Domain Sale Ever Reported 

By Ron Jackson

As most of you probably know by now, the biggest publicly reported all cash domain sale of all time was revealed Tuesday (June 18, 2019). With the $30 million sale of Voice.com industry, reported the landmark sale (including us, of course, with an assist from George Kirikos who was the first to send us some of the key information as the story started breaking).

The GoDaddy Domain Broker Service was credited with facilitating the sale in which seller MicroStrategy Inc., a public company listed on the NASDAQ (under the symbol MSTR), sent Voice.com to buyer Block.one, a company that is using Voice.com to launch a new blockchain-based social media platform called Voice. 
We maintain a chart of the top 20 all cash domain only salesreported since we began our weekly domain sales reports in 2003. In light of the Voice.com sale I think it is worth repeating something I have pointed out in the past that remains a problem. Several other sites (the most notable probably being Wikipedia) have published lists with titles like "List of Most Expensive Domain Names" that are actually a mishmash of assets that are very different from one another -  mixing sales of developed online businesses in with domain only sales, as well as purchases paid in whole or part with common stock (sometimes of dubious value) and even listing uncompleted purchases (like Vegas.com that is being paid for in installments that still have years to run). 

Unfortunately, others pick up and copy this mis-information across the web - reinforcing a pervasive lack of understanding of the differences between a domain name, a website and an online business. Of the four domains Wikipedia lists above Voice.com, the top three were all either a sale still to be completed (Vegas.com) or online businesses with existing revenue streams (Insurance.com and CafrInsurance.com). The fourth (PrivateJet.com) changed hands in a stock/cash combination whose actual value was unknown (and widely questioned at the time). It is too bad that this lack of awareness will, at least in some circles, keep the actual #1 cash sale of a domain name only (now Voice.com) from getting all of the recognition it rightfully deserves.
The same could be said for the GoDaddy Domain Broker Service, who can now accurately claim the #1 publicly reported sale of a domain name. They did receive an undisclosed commission beyond the $30 million paid for Voice.com, and that would be enough for some, but they shouldn't have to watch credit for their achievement go to others who were playing an entirely different game. 
All of the commotion surrounding the Voice.com sale overshadowed another outstanding sale that would have led our latest weekly all extension Top 20 Sales Chart almost any other week of the year. That was Sedo Senior Broker Dave Evanson's $400,000 sale of Casinos.org in what was the biggest non .com sale of the year to date. Voice.com or no Voice.com - that is worth popping the cork on a bottle of champagne for Dave and Sedo!
Also notable this week was a nice group of five 3-letter .com sales made to Chinese buyers by Graham Haynes. All five landed on the top half of the leader board with #3 ZKJ.com at $49,980leading the quintet. If Graham's name sounds familiar - it should. He is the guy who paid $650,000 for Furniture.co.uk in 2016 (in a deal brokered by Dave Evanson - another name that keeps popping up)! The UK based investor/developer used the domain to reinforce his thriving furniture retail business. Graham doesn't usually make his transactions public but he decided to put the 3-letter .com sales out there (made over the past 3 months) because he felt too much has been made of a Chinese buying slowdown. He wanted to show that the market for short, desirable .coms is still alive and well in the Far East.
While the .coms dominated again this week, the non .com gTLDs and ccTLDs each has three entries on the elite list. Sedo had two of the three country code sales with the other - #13 LoveLetter.co at $15,000 - going to David Lizmi. Overall, Sedo led all venues with a dozen charted sales including six of the 14 .coms. EmpireNames.com also helped the .com cause with #9NPay.com at $25,000.
Here's a look at how all of the sales leaders stacked for the week ending Sunday, June 16, 2019

.Com Supporting Cast
Sedo led the .com supporting cast of four-figure sales with DiscreetRX.com at $9,880FitBag.com at $8,000 and ForSchools.com at $7,500Lyres.com landed $6,980 while SoloSolo.com and Vahdat.com drew $6,000 each. PCElectric.com plugged in $5,995,Dobinsons.com delivered $5,750 and Prime24.com produced $5,500.
Sedo had 27 more four-figure sales ranging from $2,000 to $5,000 that are listed in the table below:
Additional Sedo .com Sales Between $2,000 - $5,000
Country Codes
The ccTLDs were, of course, led by that trio of sales you saw on the all extension leader board above, with Sedo $16,660 sale of  Melatonin.de leading the way. The biggest sale in this group that you haven't seen yet is #4 on our latest Country Code Top Sales Chart. That is also a Sedo sale, Placement.co at $8,000BrandableNames.com rounded out the first five with Edibles.usat $7,650
Sedo swept 14 of the 18 sales reported from this group this week. The only other venue with multiple sales was DomainLore.co.uk with two - #17 Circles.co.uk at $1,686 and #18Bulgaria.co.uk at $1,323.
Here is how the top ccTLD sales stacked up for the week ending Sunday, June 16, 2019:
Country Code Top Sales ChartHighest Reported ccTLD Sales - Mon. June 10, 2019 - Sun. June 16, 2019
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect June 19, 2019)
Sold For
Where Sold
1.Melatonin.de€14,875 = $16,660Sedo
2.LoveLetter.co$15,000David Lizmi
3.Alps.ch€9,700 = $10,864Sedo
7.Raeucherofen.at€3,900 = $4,368Sedo
8.EnergieMonitor.de€3,800 = $4,256Sedo
10.Hundewiese.de€3,570 = $3,998Sedo
11.Schnidde.de€3,500 = $3,920Sedo
12.Goldfinch.co.uk£2,999 = $3,779Sedo
13.EBO.io€3,000 = $3,360Sedo
FTG.eu£2,500 = $3,150Sedo
17.Circles.co.uk£1,338 = $1,686DomainLore.co.uk
18.Bulgaria.co.uk£1,050 = $1,323DomainLore.co.uk
CLICK HERE for our Year-To-Date Charts.
If there are country code extensions in our report that you are not familiar with, you can look up the nation each extension goes with here
Non .com gTLDs (.net, .org and others, including new gTLDs)
The Non .com gTLDs were, of course, led by the 800-pound gorilla at Sedo that sold for $400,000Casinos.org. You saw the top three in this category on the all extension leader board above so highest sale you haven't seen yet is #4 on our latest weekly Non .com gTLD Top Sales Chart - Sedo's sale of One.network at $11,200.
Only 11 sales were reported from this group and six of those were new gTLDs including a pair of.club sale made through GoDaddyButterfly.club and Fox.club tied for #10 at $1,500 apiece. 
Here is how the non .com gTLD sales stacked up for the week ending Sunday, June 16, 2019:
Non .Com gTLD Top Sales ChartHighest Reported Non .Com gTLD Sales - Mon. June 10, 2019 - Sun. June 16, 2019
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect June 19, 2019)
Sold For
Where Sold
1.Casinos.org$400,000GoDaddy Domain Broker Service
4.One.network€10,000 = $11,200Sedo
6.Creator.cloud€8,000 = $8,960Sedo
8.Bingo.games£2,499 = $3,149Sedo
CLICK HERE for our Year-To-Date Charts.
Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page
As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com. We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. 
Every Wednesday we publish the highest reported domain name sales for the previous week. On Mondays and Tuesdays our contributors send us their sales data for the previous 7 days. We then compile that information and write this article to give you the most comprehensive sales report in the industry. 
Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.
The DN Journal Top 20 Highest Reported Domain Sales - Mon. June 10, 2019 - Sun. June 16, 2019
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect June 19, 2019)
Sold For
Where Sold
1.Voice.com$30,000,000GoDaddy Domain Broker Service
3.ZKJ.com$49,980Graham Haynes
4.AYX.com$47,750Graham Haynes
XYH.com$29,980Graham Haynes
ZJH.com$29,980Graham Haynes
ZTJ.com$29,980Graham Haynes
12.Melatonin.de€14,875 = $16,660Sedo
13.LoveLetter.co$15,000David Lizmi
16.One.network€10,000 = $11,200Sedo
17.Alps.ch€9,700 = $10,864Sedo
20.BitcoinInc.com€8,849 = $9,911Sedo

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